The Big Idea?
This campaign stemmed from the realization that everyone hates doing laundry. In a complete analysis of what would make laundry day more enjoyable, I decided to incorporate laundry day into a self care, self love, me time routine.
Designed a landing page to explain the essence of the campaign and to give our audience and insight into how this can benefit them
For our audience to love and enjoy laundry day, we curated Spotify playlists that can easily be found on the Discover tab.
Then we took to social to promote our collaboration with Spotify and our new Spin Cycle App.
The Spin Cycle App below allows you to register with your Maytag Washer or Dryer. You can start or reset the washer or drawer through the app as well as order food, watch and save videos, save your Spotify playlists
To grab the audience in store, we programmed select washer and dryers to start playing songs from the curated Spotify playlists when the doors were opened