The Big Idea?

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The world is busy. We are constantly learning and keeping track of new information sorted in every corner of our brain. So, what happens to your childhood memories? They get a little hazy. To help people remember the funny, quirky and nostalgic memories of their childhood, we asked them to recreate them.  

Started out with a series of print ads

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We made the campaign interactive by expanding into social media

On Twitter, the audience is able to submit their very own photo recreations to be considered for the #ThrowbackCampaign

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Funny Snapchat Filters

These Snapchat filters allow you to get in on a funny family photo, relive these memories and make even more along the way.

We adapted the idea for Instagram and localized content for Chicago

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Experiential

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Bringing everything 90s to a pop up bar/restaurant near you. Sponsored by Polaroid, customers will be encouraged to dress in their favorite 90s clothes while listening to throwback music and watching their favorite old shows.

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