The Big Idea?
In the past 15 years, over 200,000 people died in the U.S. due to prescription opioids. When doctors attempt to help patients deal with excruciating pain, they inadvertently prescribe an addiction rather than a solution. Patients need to know their alternatives and feel more comfortable questioning their doctor, which is why we centered the campaign around the tagline of 'Don't let your doctor be your dealer'
Started out on social media
We redesigned the landing page
Then we teamed up with Tylenol to create packaging for "National Opioid Awareness Week"
Created Snapchat filters to further drive awareness of "National Opioid Awareness Week"